【B2-Listening】02 A design presentation-设计演示

【B2-Listening】02 A design presentation-设计演示

Listen to the presentation about a new product design to practise and improve your listening skills.
聆听有关新产品设计的演示，以练习和提高您的听力技能。

Do the preparation task first. Then listen to the audio and do the exercises.
先做好准备工作。然后听音频并做练习。

A design presentation – preparation

Match the words with the definitions.

Match the words with the definitions.

• Question

Vocabulary
1.a remote area
2.pre-approved
3.the founder
4.a predicament
5.numerous
6.obvious

Definition
a. someone who starts a business
b. many
c. already officially recognised and accepted
d. far away from towns or other populated places
e. a difficult or challenging situation
f. easy to understand or notice

• Answer

1. interesting or attractive / 有趣或有吸引力
   appealing / 吸引人的
2. a small and useful machine or tool that does something specific / 执行特定功能的小而实用的机器或工具
   a gadget / 小器具
3. to show people something or tell them about it for the first time / 向人们展示某物或第一次告知某物
   to unveil / 揭示
4. something that is designed to look like something else / 设计成类似某物的东西
   an imitation / 模仿品
5. to bring a new product or service to the market / 将新产品或服务推向市场
   to launch / 发布
6. a stage within a process or project / 过程或项目中的一个阶段
   a phase / 阶段
7. a table which shows the different stages of a project / 显示项目不同阶段的表格
   a Gantt chart / 甘特图
8. the group of consumers that a product is aimed at / 产品面向的消费者群体
   target market / 目标市场

Transcript

English

Hi, everyone. Thanks for coming to this short presentation on our new product design. As you know, we’ve already redeveloped our ‘Adventure’ shampoo to make it more modern and appealing. And we’ve renamed it ‘Adventure Tech’. Our market research established the target market as men in the 18–40 age range who like to be outdoors and also like technical gadgets, such as smartwatches, drones and things like that. We needed to create a bottle which appeals to that market.

So, today, I’m happy to unveil our new bottle design. As you can see, it’s designed to look like a black metal drinking flask, with some digital features printed on it.

I’d like to talk you through the following three points: the key features, sizing and our timeline for production.

Firstly, you’ll notice it has an ergonomic design. That means it fits smoothly into your hand and can be easily opened and squeezed using one hand. And, it looks like a flask you might use when hiking outdoors. The imitation digital displays are designed to remind the user of other tech devices they may have, such as a smartwatch or smart displays in their home.

I’d now like to tell you about the sizes. It comes in two sizes: the regular size and a small travel size. The travel size is the same type of design – a flask, also with imitation digital displays on the bottle. We were thinking of starting with one and following with the travel-size in a few months, but we’ve worked hard and both are ready now.

Finally, I’m going to talk to you about our timeline for production. You’ve probably heard that we’re launching in two months. In preparation for that, we’re starting the marketing campaign next month. You can see the complete overview of all phases in this Gantt chart.

In summary, the bottle’s been designed for men who like adventure and technology, and it comes in two sizes. The marketing campaign is starting next month and we’re launching the product in two months.

OK. So, any questions? Feel free to also email me for further information in case we run out of time.

English-Chinese

Hi, everyone. Thanks for coming to this short presentation on our new product design. As you know, we’ve already redeveloped our ‘Adventure’ shampoo to make it more modern and appealing. And we’ve renamed it ‘Adventure Tech’. Our market research established the target market as men in the 18–40 age range who like to be outdoors and also like technical gadgets, such as smartwatches, drones and things like that. We needed to create a bottle which appeals to that market.
大家好。感谢您参加关于我们新产品设计的简短演示。如您所知，我们已经重新开发了“冒险”洗发水，使其更加现代、更具吸引力。我们已将其重命名为“冒险科技”。我们的市场研究将目标市场确定为 18 至 40 岁年龄段的男性，他们喜欢户外活动，也喜欢智能手表、无人机等技术产品。我们需要创造一款能吸引该市场的瓶子。

So, today, I’m happy to unveil our new bottle design. As you can see, it’s designed to look like a black metal drinking flask, with some digital features printed on it.
所以，今天，我很高兴推出我们的新瓶子设计。正如您所看到的，它的设计看起来像一个黑色金属饮水瓶，上面印有一些数字特征。

I’d like to talk you through the following three points: the key features, sizing and our timeline for production.
我想向您介绍以下三点：主要功能、尺寸和我们的生产时间表。

Firstly, you’ll notice it has an ergonomic design. That means it fits smoothly into your hand and can be easily opened and squeezed using one hand. And, it looks like a flask you might use when hiking outdoors. The imitation digital displays are designed to remind the user of other tech devices they may have, such as a smartwatch or smart displays in their home.
首先，您会注意到它具有符合人体工程学的设计。这意味着它可以顺利地握在手中，并且可以用一只手轻松打开和挤压。而且，它看起来就像您在户外徒步旅行时可能会使用的烧瓶。仿数字显示器旨在提醒用户他们可能拥有的其他科技设备，例如智能手表或家中的智能显示器。

I’d now like to tell you about the sizes. It comes in two sizes: the regular size and a small travel size. The travel size is the same type of design – a flask, also with imitation digital displays on the bottle. We were thinking of starting with one and following with the travel-size in a few months, but we’ve worked hard and both are ready now.
现在我想告诉你有关尺寸的信息。它有两种尺寸：常规尺寸和小号旅行尺寸。旅行装也是同类型的设计——一个烧瓶，瓶子上也有仿数字显示屏。我们原本考虑从一款开始，几个月后推出旅行装，但经过我们的努力，现在两款都已准备就绪。

Finally, I’m going to talk to you about our timeline for production. You’ve probably heard that we’re launching in two months. In preparation for that, we’re starting the marketing campaign next month. You can see the complete overview of all phases in this Gantt chart.
最后，我要和大家谈谈我们的制作时间表。您可能听说过我们将在两个月后推出。为此，我们将于下个月开始营销活动。您可以在此甘特图中查看所有阶段的完整概述。

In summary, the bottle’s been designed for men who like adventure and technology, and it comes in two sizes. The marketing campaign is starting next month and we’re launching the product in two months.
总而言之，该瓶子专为喜欢冒险和科技的男士设计，有两种尺寸。营销活动将于下个月开始，我们将在两个月内推出该产品。

OK. So, any questions? Feel free to also email me for further information in case we run out of time.
好的。那么，还有什么问题吗？如果我们没有时间，请随时给我发电子邮件以获取更多信息。

Task1

A design presentation – 1

Are the sentences true or false?

• Question

Choose the correct answer.

1. Anna …
   a. didn’t start the company but manages it now.
   b. started the company and manages it now.
   c. started the company but doesn’t manage it any more.
2. The app …
   a. is for parents to learn from.
   b. is for students to learn from.
   c. is for students who want to find a tutor.
3. Many parents …
   a. don’t have the time or knowledge to help with their children’s homework.
   b. think that schools should help with their children’s homework.
   c. don’t want to help with their children’s homework. 
4. The app …
   a. has student exercises on it.
   b. is only for people in remote areas.
   c. offers live online support from tutors.
5. On the app, tutors who live in remote areas …
   a. often charge lower rates.
   b. often charge higher rates.
   c. don’t like to work too much.
6. The app …
   a. is new and not many people know about it.
   b. is already popular.
   c. is not very successful.

• Answer

Choose the correct answer.

1. Anna …
   a. didn’t start the company but manages it now.
   ✔b. started the company and manages it now.
   c. started the company but doesn’t manage it any more.
2. The app …
   a. is for parents to learn from.
   b. is for students to learn from.
   ✔c. is for students who want to find a tutor.
3. Many parents …
   ✔a. don’t have the time or knowledge to help with their children’s homework.
   b. think that schools should help with their children’s homework.
   c. don’t want to help with their children’s homework. 
4. The app …
   a. has student exercises on it.
   b. is only for people in remote areas.
   ✔c. offers live online support from tutors.
5. On the app, tutors who live in remote areas …
   ✔a. often charge lower rates.
   b. often charge higher rates.
   c. don’t like to work too much.
6. The app …
   a. is new and not many people know about it.
   ✔b. is already popular.
   c. is not very successful.

Task2

A design presentation – 2

Match the useful phrases with the tips.

• Question

Verbs

1. to solve
2. to come up with
3. to meet
4. to speak for
5. to secure
6. to expand

Nouns
a. funding
b. a need
c. a problem
d. itself
e. the range of services
f. an idea

• Answer

1. …… to solve a problem

   • 解决一个问题

2. …… to come up with an idea

   • 想出一个主意

3. …… to meet a need

   • 满足需求

4. …… to speak for itself

   • 不言自明

5. …… to secure funding

   • 获得资金

6. …… to expand the range of services

   • 扩大服务范围

Discussion

What’s your favourite app for learning and why?
您最喜欢的学习应用程序是什么？为什么？

Vocabulary

shower

• 简易

  英/ˈʃaʊə(r)/美/ˈʃaʊər/
  n.淋浴器，花洒；淋浴间，淋浴室；淋浴，洗澡；阵雨，阵雪；（落下的东西）一大批，一阵； 流星雨；<美>（为即将结婚或分娩的女子举行的）送礼聚会；<英，非正式> 一群乌合之众，一群笨蛋

  v.淋浴，洗澡；洒落，（使）纷纷降落；朝……阵雨般地扔（大量小东西）（shower sb. with）；大量给予，慷慨给予

  初中 | 高中 | CET4 | CET6 | 考研 | TOEFL | 商务英语
  复数showers第三人称单数showers现在分词showering过去式showered过去分词showered

• 《柯林斯英汉双解大词典》

  shower/ˈʃaʊə/|CET4 TEM4
  showering showered showers

  1. N-COUNT A shower is a device for washing yourself. It consists of a pipe which ends in a flat cover with a lot of holes in it so that water comes out in a spray. 淋浴器
     • She heard him turn on the shower.
     她听见他拧开了淋浴器。

2. N-COUNT A shower is a small enclosed area containing a shower. 淋浴间
   • Do you sing in the shower?
   你在淋浴间里唱歌吗？

3. N-COUNT The showers or the shower in a place such as a gym is the area containing showers. (体育馆等的) 浴室
   • The showers are a mess.
   那些浴室一片狼藉。

4. N-COUNT If you take a shower, you wash yourself by standing under a spray of water from a shower. 淋浴
   • I think I’ll take a shower before dinner.
   我想晚饭前我要来次淋浴。

5. V-I If you shower, you wash yourself by standing under a spray of water from a shower. 洗澡
   • There wasn’t time to shower or change clothes.
   没时间洗澡或换衣服了。

6. N-COUNT A shower is a short period of rain, especially light rain. 阵雨
   • There’ll be bright or sunny spells and scattered showers this afternoon.
   今天下午将放晴，间有零星阵雨。

7. N-COUNT You can refer to a lot of things that are falling as a shower of them. 大量下落
   • Showers of sparks flew in all directions.
   无数火星儿向四处飞溅。

8. V-T If you are showered with a lot of small objects or pieces, they are scattered over you. 抛撒
   • They were showered with rice in the traditional manner.
   人们按照传统习俗朝他们抛撒大米。

9. N-COUNT A shower is a party or celebration at which the guests bring gifts. 送礼会
   • …a baby shower.
   …为婴儿举行的送礼会。

10. N a derogatory term applied to a person or group, esp to a group considered as being slack, untidy, etc 懒散邋遢鬼

11. N a large number of particles formed by the collision of a cosmic-ray particle with a particle in the atmosphere 镞射粒子

shower/ˈʃəʊə/
N a person or thing that shows 演出者; 展示物品

lunchtime

• 简易

英/ˈlʌntʃtaɪm/美/ˈlʌntʃtaɪm/
n.午餐时间

复数lunchtimes

• 《柯林斯英汉双解大词典》

lunchtime/ˈlʌntʃtaɪm/
N-VAR Lunchtime is the period of the day when people have their lunch. 午餐时间
• Could we meet at lunchtime?
我们能在午餐时间见个面吗？

drizzle

• 简易

英/ˈdrɪz(ə)l/美/ˈdrɪz(ə)l/
v.下毛毛雨，下蒙蒙细雨； （毛毛雨似的）洒落；（毛毛雨似的）洒落

n.毛毛细雨，蒙蒙细雨；（烹）（浇在食品上的）液态调料细流

GRE | GMAT
第三人称单数drizzles现在分词drizzling过去式drizzled过去分词drizzled

• 《柯林斯英汉双解大词典》

drizzle/ˈdrɪzəl/|CET6+ TEM4
drizzling drizzled drizzles

1. N-UNCOUNT Drizzle is light rain falling in fine drops. 毛毛雨
   • The drizzle had now stopped and the sun was breaking through.
   细雨已经停了，太阳露出了脸。

2. V-I If it is drizzling, it is raining very lightly. 下毛毛雨
   • Clouds had come down and it was starting to drizzle.
   云压了下来，开始下起了毛毛雨。

foggy

• 简易

英/ˈfɒɡi/美/ˈfɑːɡi/
adj.有雾的，雾气茫茫的；迷糊的，朦胧的；模糊的，糊涂的

高中 | CET4 | CET6 | SAT
比较级foggier最高级foggiest

• 《柯林斯英汉双解大词典》

foggy/ˈfɒɡɪ/|CET4 TEM4
foggier foggiest

1. ADJ When it is foggy, there is fog. 有雾的
   • It’s quite foggy now.
   现在雾很大。

2. PHRASE If you say that you haven’t the foggiest or you haven’t the foggiest idea, you are emphasizing that you do not know something. 压根儿不知道
   • I did not have the foggiest idea what he meant.
   我压根儿不知道他是什么意思。

coast

• 简易

英/kəʊst/美/koʊst/
n.海岸，海滨；（车辆的）滑行

v.（人，车辆）滑行；毫不费力地做，（尤指）轻松获胜；不够努力，应付；沿海航行

【名】 （Coast）（英、美）科斯特（人名）

初中 | 高中 | CET4 | CET6 | 考研
复数coasts第三人称单数coasts现在分词coasting过去式coasted过去分词coasted

• 《柯林斯英汉双解大词典》

coast/kəʊst/|CET4 TEM4
coasting coasted coasts

1. N-COUNT The coast is an area of land that is next to the sea. 海岸

   • Campsites are usually situated along the coast, close to beaches.
   宿营地通常都在海岸边，靠近沙滩的地方。

2. V-I If a vehicle coasts somewhere, it continues to move there with the motor switched off, or without being pushed or pedalled. (车辆的) 惯性滑行

   • He pushed in the clutch and coasted to a halt.
   他踩下离合器，滑行了一会儿便停下来了。